You already know that an accurate mailing list and an attractive offer are the primary drivers of direct mail success. But the paper stock you choose for your postcards plays a critical role as well.

Several industry studies have shown that mail recipients are directly influenced by how much paper weighs and feels. Heavier, sleeker papers make customers more likely to trust a brand and make a purchase.

This overview of Safeguard postcard paper stocks will help you choose the one that best represents your brand and lends itself to direct-mail postcard marketing success:

16-Point C2S Gloss Cover

This thick, heavy postcard paper stock features a glossy, eye-catching finish on both sides that will help your postcards stand out. It’s an excellent choice for modern, cutting-edge brands.

15-Point Velvet

A soft-touch coating adds a super-smooth finish that’s visually attractive and delivers a soothing tactile sensation. Velvet postcard paper is perfect when you want to promote luxury and sophistication.

14-Point C2S and C1S Cover

These premium yet economical postcard paper stocks feature a glossy coating on two sides or just one, respectively. It’s easy to write on C1S’s uncoated side, so postcards printed on this stock can double as response cards.

13-Point Recycled Matte Cover

Thick enough to make an impression and featuring an elegant sheen, this paper stock can also be printed with soy-based inks, which are much more eco-friendly than petroleum-based inks

All of these postcard paper stocks are excellent options. Best of all, your Safeguard consultant is ready to help you select the one that best matches your brand, campaign and budget.