30 Magic Marketing Words

Savvy business owners, copywriters and designers know how language influences emotions and encourages action. Certain words and phrases will boost response and conversion rates almost across the board. Test the following 30 magic marketing words and phrases in your...

Postcards vs. Email

There’s only one real winner in this direct marketing battle royal Suppose a postcard and an email could talk — and duke it out to see who reigns supreme in the direct marketing arena. What might that confrontational conversation sound like? Let’s listen in: Email:...

Advantages of Promotional Items

It’s a well known fact that featuring promo items in advertising, sales calls, trade shows and social media increases response and sales. They’re a profit-building ingredient you can confidently add to any marketing plan. But there’s another facet of promo items that...

Postcard Paper Stock Options

You already know that an accurate mailing list and an attractive offer are the primary drivers of direct mail success. But the paper stock you choose for your postcards plays a critical role as well. Several industry studies have shown that mail recipients are...